About Us

Run by Graham Rawlinson, Next Step Associates is a collective of expert consultants in various fields, with a focus on innovation and thought-process techniques

We also offer software applications, along with expert support, which assist in utilising and leveraging those techniques for maximum benefit.

Interested? Get in touch.

Our Services

TRIZ - The Theory of Inventive Problem Solving - our core innovation process and what we've taught for more than 12 years.
Synectics is a problem-solving method designed to stimulate thought-processes.

"I found the day with you very rewarding and would like to thank you for your enthusiasm."

Comment on our Books & Courses

“I found the book both light-hearted and profound. It deals with complex subjects with clarity and converts the complex into understandable fundamentals I can readily use as tools to see a problem in a different light. TRIZ is a powerful, proven invention tool and this is a wonderfully usable introduction to it.”

George Prince | Founder of Synectics

“TRIZ students will find many parts of “How to Invent (Almost) Anything” very useful. The chapter on TRIZ is succinct, and includes all the basic techniques of TRIZ. I really liked a lot of the approaches, and several I had never seen before and will start using right away.”

Ellen Domb | Editor of The TRIZ Journal

“This is a well written book covering scientific analysis and the psychology and methods associated with the way we solve problems. These subjects are presented in a clear, concise and thought provoking manner. I would not hesitate in recommending it to anyone who has to solve problems on a daily basis.”

Ian Mitchell | Senior Design Engineer at Ilford