Dr Graham Rawlinson C.Psychol FRSA

Dr Graham Rawlinson C.Psychol FRSA

Graham’s first career as a psychologist led to a wide variety of experiences in education, from working with children with special needs to writing T.V. programmes and software for basic numeracy, from lecturing students in Hong Kong to a position as Director of Enterprise at the University of Surrey.

His second career has developed over the last few years as a facilitator of change for education and business. Developing from his change management role at the university, he worked for a period for Synectics Ltd as an innovation consultant. He has been involved in innovation sessions with leading companies such as Kellogg’s, Marks & Spencer, Mars and Coca-Cola.

When he found TRIZ he saw it as a tool which enabled him to link creativity with science, and for more than a decade now he has been running innovation sessions to invent everything from simple fasteners to wave machines to electronic gadgets. Leading companies in all fields have benefitted from his training and consultancy.


Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

The origin of this... Graham's PhD thesis from 1976! The work was actually carried out at Nottingham University. Matt Davis of the MRC Cognition and Brain Sciences Unit at Cambridge University did some work around this now quite famous Internet Meme and recognises it is a wrongly-attributed reference to Graham's work from the past. Read Matt's research.

Rawlinson, G. E. (1976) The significance of letter position in word recognition. Unpublished PhD Thesis, Psychology Department, University of Nottingham, Nottingham UK.